The global demand for dry shampoo is being driven by a growing consumer preference for waterless products.
To address this, a number of hair care brands
have introduced natural and organic variants of dry shampoo, which are gaining
popularity. These variants are not only free of harsh chemicals that are linked
to hair loss of luster and strength, but they also help improve hair health by
nourishing the scalp. Furthermore, rising hair loss concerns and the increasing
prevalence of scalp-related diseases are driving consumers to seek out natural
and herbal hair care solutions.
The influence of the fashion industry in
encouraging people to use hair care products recommended by models and hairstylists
has also contributed to the growth of the dry
shampoo industry. The introduction of new formula-based hair care
products piqued the interest of models and hairstylists for temporarily
increasing hair volume and providing rich hair texture. However, excessive use
of chemical-based hair styling products and frequent shampooing has been linked
to severe scalp issues, including baldness. As a result, models and
hairstylists have switched to dry shampoo, which replaces chemical-based
products for hairstyling.
Dry shampoo has piqued the interest of the
world's growing working-class population, which is looking for hair products
that don't take much time to apply and are suitable for their hectic lifestyle.
Because they are exposed to dirt and pollution on their way to and from work,
this population group requires frequent hair washing. Dry shampoo is ideal in
this situation because regular shampoo causes hair to lose strength and sheen.
The ease of use, as it does not require water to reduce grease from the scalp
and hair, is also a significant factor driving demand for dry shampoo.
Furthermore, rising demand for hair styling
and hair treatment services, as well as the wide availability of a variety of
products to meet a wide range of consumer needs, are factors assisting the
segment's growth. For color-treated hair, there are tinted or clear dry
shampoos, as well as dry shampoo sprays for thick hair and unscented dry
shampoos for allergic customers.
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