The global demand for dry shampoo is being driven by a growing consumer preference for waterless products.

 


  To address this, a number of hair care brands have introduced natural and organic variants of dry shampoo, which are gaining popularity. These variants are not only free of harsh chemicals that are linked to hair loss of luster and strength, but they also help improve hair health by nourishing the scalp. Furthermore, rising hair loss concerns and the increasing prevalence of scalp-related diseases are driving consumers to seek out natural and herbal hair care solutions.

  The influence of the fashion industry in encouraging people to use hair care products recommended by models and hairstylists has also contributed to the growth of the dry shampoo industry. The introduction of new formula-based hair care products piqued the interest of models and hairstylists for temporarily increasing hair volume and providing rich hair texture. However, excessive use of chemical-based hair styling products and frequent shampooing has been linked to severe scalp issues, including baldness. As a result, models and hairstylists have switched to dry shampoo, which replaces chemical-based products for hairstyling.

  Dry shampoo has piqued the interest of the world's growing working-class population, which is looking for hair products that don't take much time to apply and are suitable for their hectic lifestyle. Because they are exposed to dirt and pollution on their way to and from work, this population group requires frequent hair washing. Dry shampoo is ideal in this situation because regular shampoo causes hair to lose strength and sheen. The ease of use, as it does not require water to reduce grease from the scalp and hair, is also a significant factor driving demand for dry shampoo.

 Furthermore, rising demand for hair styling and hair treatment services, as well as the wide availability of a variety of products to meet a wide range of consumer needs, are factors assisting the segment's growth. For color-treated hair, there are tinted or clear dry shampoos, as well as dry shampoo sprays for thick hair and unscented dry shampoos for allergic customers.

 

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